ORANGE BETA

Publication Design

Orange Beta is a subscription based rock climbing magazine that focuses on the climbing scene in Florida. The magazine will release an issue biannually focusing on a different county. Contrary to popular belief, this state below sea level contains 25 rock gyms and 3 outdoor climbing spots.

Cover One

Cover Two

Logo Type

Orange Beta originated from the state of Florida's fruit being an orange the way one might climb a route being called a beta. Orange Beta, therefore, symbolizes the climbing community prevalent throughout the state of Florida. The "A" in orange was replaced with a "V" to symbolize the V scale which determines the difficulty within indoor bouldering and rock climbing. The "A" in Beta lost it's cross bar to symbolize a mountain or the idea of going up.
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